TechnoVision shows how information technologies and their evolution will impact business. Through this process Capgemini is able to help telecom, media and entertainment clients innovate and define new services for their own businesses and their customers, and bring those services to market faster.
Process on the fly
“Process on the fly” technology is of particular importance for the telecom, media and entertainment sector. As a result of the spectacular growth in this sector during the last 10 to 15 years. many business processes and activities were "bolted together" in order to bring services to market quickly. This has in many cases created a highly inflexible and complex framework of systems, tools and process workarounds. This type of framework can be operated only by employees with a deep knowledge of business rules and complex system functionality. Bringing new services to market means high costs and long lead times, if it can be done at all.
Migrating to technologies in the “process on the fly” cluster enables TME companies to redefine their operations in terms of re-usable individual and compound business services. These services can be orchestrated into the business processes that are needed to deliver products and services. The automated execution of these orchestrated processes is governed by the organisation’s business rules. For every new product and service that has to be brought to market, new or adapted business processes can be defined using re-usable services and business rules.
“Process on the fly” provides greater agility and the ability to change processes fast and flexibly with an intrinsically high level of quality.
Thriving on data
By embracing the “thriving on data” approach, Telecom and Media companies can start to mine and monetise the large amounts of data that they collect about their customers. Mobile telcos know where their customers are, what services they use and what communication characteristics they have. TME companies that are active in digital retailing collect a richness of data about their customers and their preferences in media consumption. By entering into social media services, leading telecom and media companies are now further enriching their customer data.
How can they turn this rich data into profiling information, at the level of the individual consumer and use it to create individually tailored new offerings? The answer is to deploy solutions from the thriving on data technology cluster.