Becoming an insight-driven business - think big, start small, scale fast!

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Capgemini’s analytics solution for the consumer products and retail sector provides a growth-path to an industrialised and scaleable analytics capability for business and IT/data executives who need to embed smart and actionable insights to remain competitive and profitable. The solution enables fast and appropriate decisions, and agile fact-based operations. Our clients have increased their marketing spend efficiency by 15-20% and have seen 100-150% improvement in campaign engagement and reach.