The price is right: pricing strategies for mobile broadband services

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Innovative mobile broadband service pricing strategies for telcos
 

As portable devices and social networking services become more widespread, telcos have the opportunity to engage better with their customers by developing end-to-end digital sales and service strategies. But that will require a full transformation of systems and business operations. Robust analysis tools will play a key role, with growing volumes of data able to provide valuable insight into the behavioural and demographic patterns of customers.

A successful digital transformation, including network-facing operations, could lead to better customer relationships and new revenue streams, as well as more streamlined processes. This white paper examines how operators can fully exploit digital channels and business analytics tools, outlining the benefits as well as the key challenges they face.