The evolution of customer communications management

| Point of View

Over the last decade, nearly every bank and financial services firm has made a significant investment in customer communications management (CCM) in order to keep up with the ever-changing digital landscape. Due to the force of constant changes, banks now need to re-evaluate their path to digital communication and find a way to transform current CCM systems into agile, fast-moving digital publishing platforms.

This point of view provides perspective on how banks can use customer communications management as a cornerstone for a modern digital publishing capability.