Given the competitive landscape it operates in, accurate product pricing management is critical to the profitability of Siemens Building Technologies. The company employs a complex pricing strategy based on parameters such as channel management, sales volume, market and competitive conditions. Price structure is based on these parameters. As a result, a lack of efficient pricing management may impact the pricing strategy effectiveness of the company.
Since pricing data was stored in disparate local SAP systems, centralised visibility and management proved to be a challenge. Though Siemens Building Technologies had previously implemented SAP’s Process Integration (PI) tool, extracting country-specific data and not having a centralised view of this data was a major pain point.
As part of a pricing process optimisation plan, Siemens Building Technologies required a business intelligence (BI) tool that could organise data from SAP systems and present it in a graphical, intuitive manner.
Capgemini, with its global expertise in business analytics and data integration, was commissioned to identify and deploy the right solution. Its Business Information management (BIM) experts collaborated with Siemens Building Technologies and implemented QlikView for pricing data analysis.
The pricing analysis application is now an essential part of Siemens Building Technologies’ efforts to re-align its pricing processes. This re-alignment is expected to help boost revenue and profitability in countries within the scope of the application.
Siemens Building Technologies had already realised cost efficiencies of the SAP BW system, by reducing aggregation layers and redundancies. The new architecture is slimmer and needed less development effort compared to parallel BW applications.
The entire IT environment now resides and functions from a centralised station. Poor performance can be readily identified and managed.
How Siemens Building Technologies and Capgemini Work Together
Siemens Building Technologies leveraged Capgemini’s expertise in overcoming technical issues with SAP extractor connectors for QlikView. Capgemini, a leading QlikView and SAP integrator, helped Siemens Building Technologies build up knowledge on QlikView internally. This enabled the building technologies company undertake maintenance and need based development of its pricing application. Capgemini’s agile methodology empowered key users to validate their specific requirements at an early stage, saving process time and increasing efficiency.