Retailer speeds route to market with cloud technologies

| Client story

Capgemini supports prestigious retail brand’s move to Amazon Web Services.

Technology had become a critical business enabler for Capgemini’s client, a major fashion retailer that had existing and future marketing strategies built on Web 2.0, social media and collaboration. The company wanted to continue to expand its digital media strategies with the launch of more social and collaborative Web areas. With marketing teams sourcing their own developers and external hosting providers to meet this need, IT costs were rising. The company recognised the opportunity to tactically improve services and costs and enable a consistent future strategy. The team identified Cloud-based technologies as a way to reduce application lifecycle costs and complexity with a consolidated Cloud platform capable of supporting diverse business marketing needs. The result for the client was faster speed to market, shorter project development cycles, scalability and significant cost reduction of services. Read more about this in the full case study.