Integrated Marketing Management (IMM)

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Drive Marketing Transformation by Optimising Processes Throughout the Marketing Lifecycle

Capgemini IMM allows organisations in all sectors to maximise marketing effectiveness and efficiency by seamlessly optimising processes around corporate marketing, product marketing and demand generation. By integrating the entire marketing lifecycle, Capgemini IMM helps organisations reduce time-to-market, improve campaign response rates and customer retention, while reducing costs and cycle-time for collateral, advertising and project management with more confidence in measuring marketing performance.