Connected insights: transforming data into competitive advantage

| Point of View
To respond effectively to disruptive changes in worldwide consumer behaviour and expectations, OEMs need an innovative, technology-enabled approach. Within this new approach, the concepts of Connected Customer, Connected Vehicle and Connected Insights play essential roles, helping companies to improve customer experience and achieve profitable growth.

Connected Insights is about OEMs’ need to create insights from data in order to be able to give consumers the personalised experience that they increasingly expect. To grow their business in the future, they need to use data science and analytics to transform the way they interact with their customers and drive their business.