Ashok Leyland is an Indian automotive-manufacturing company. Founded in 1948, it is the second-largest manufacturer of commercial vehicles, such as trucks and buses, as well as emergency and military vehicles. In 2012, the company decided to perform a technology upgrade with the aim of helping its employees leverage the massive volumes of information present across the organisation, in multiple platforms.
The key objective was to provide effective linkage across information and data sources to provide a 360-degree view for the business. Ashok Leyland understood that, for this to happen, it needed to build an organisational culture that treats information as a valuable asset that needs to be organised, managed, and made accessible to business users.
Data needed to be integrated over end-to-end processes and a standardised information delivery for management reporting and analysis needed to be established. SAP BI was identified as the solution that best suited this need.
Capgemini brought in business consulting and BI technology knowhow and worked with the Ashok Leyland team to create a standardised information delivery platform, supporting analytics for all the business lines of Ashok Leyland: Sales, Service, Parts and Power Solutions.
With the implementation, Ashok Leyland was able to establish an organised performance measurement framework in the form of Key Result Areas (KRAs) and Key Performance Indicators (KPIs) for Marketing and Manufacturing, a harmonized BI platform by integrating data into SAP BW from SAP ECC and non-SAP sources, and rollout of SAP Business Objects. This provides an integrated and contextualised view and enables the business to perform meaningful analysis and discovery.
Ashok Leyland has established an effective platform to support strategic decision-making, by using the integrated and contextualised view of data through intuitive dashboards. For critical business users, a self-service BI framework enables discovery and analysis of data.
Capgemini has brought in industry experience through the use of leading practice KPIs, which have been aligned to the existing framework of Ashok Leyland. Working with the business, Capgemini has defined, validated, aligned, and finalised the KPIs and delivered a KPI handbook as a core reference document.
Ashok Leyland has introduced an information culture, involving dashboards and reports, which helps retrieve, process, and understand complex data to deliver real value to the business.