Resisting the Margin Squeeze

| Point of View

Four strategies to help consumer products companies thrive in unprecedented economic times

In the current economic times consumer products companies will face unparalleled pressures that will squeeze their margins tighter than ever. The deteriorating economic picture will further compound the outlook as even some recent key growth areas lose aspects of their appeal.

This document explores the major strategic and operational pressures and sets out four strategies to protect and build margins.