Record £4.2 billion spent online in February

| Press release
IMRG Capgemini e-Retail Sales Index’ reveals overall e-Retail market up 46% compared to 2007

IMRG Capgemini e-Retail Sales IndexOnline spending in February reached a record high of over £4.2 billion according to new figures from the ‘IMRG Capgemini e-Retail Sales Index’. An equivalent of £69[1] was spent online for every person in the UK in February – a year-on-year increase of 46%.

The Index reveals that there is variation in the year-on-year growth of individual sectors. Of the sectors that are broken out, the beers, wines and spirits sector saw a huge surge in online sales in February – perhaps in anticipation of the significant taxes levied by The Budget and marking the end of January’s detoxing efforts. In contrast, the previously burgeoning electrical sector saw a drop in growth of 12.46% compared to January’s online spending. The clothing, footwear and accessories sector also saw slower growth in February of a mere 3.2% after the surge in January sales and fewer health and beauty products were purchased online.

Anthoula Madden, Vice President at Capgemini UK’s Consumer Products and Retail Team said: “In the light of the clear pressures that the current economic climate is placing on retailers, it is startling to see how online sales growth shows no sign of abating.  However, the global recession fear is a good reminder that e- retailers cannot be complacent and need to be even more creative to keep existing customers and attract new users.  Innovation and the ability to provide a truly integrated multi-channel offering will be vital to being one of the winners through an economic slowdown.”

Jo Evans, MD of IMRG, commented: “Internet shopping continues to be resilient despite the economic slowdown. Price-conscious shoppers are using the internet to both research and buy to make their money stretch as far as possible, and online retailers are working harder than ever to give great customer experience. We are noticing lots of changes to websites since Christmas, as retailers respond to harsh market conditions. In particular, the best sites are empowering shoppers with vast amounts of detailed information; they are hosting customer reviews and providing tools to coordinate associated products – doing everything they can to enable customers to be entirely comfortable in their shopping choices.”

Notes to Editors

About The Interactive Media in Retail Group (IMRG)

IMRG (Interactive Media In Retail Group) is the industry body for global e-Retail. Formed in 1990, IMRG is setting and maintaining pragmatic and robust e-Retail Standards to enable fast-track industry growth, and facilitates its community of members with practical help, information, tools, guidance and networking. Consumers can be confident when dealing with IMRG Members because all have committed to operate using methods that are Honest, Decent, Legal, Truthful and Fair, and have undertaken to not bring the industry into disrepute. The strength of IMRG is the collective and co-operative power of its members.

About Capgemini

Capgemini, one of the world’s foremost providers of consulting, technology and outsourcing services, enables its clients to transform and perform through technologies. Capgemini provides its clients with insights and capabilities that boost their freedom to achieve superior results through a unique way of working - the Collaborative Business Experience - and through a global delivery model called Rightshore®, which aims to offer the right resources in the right location at competitive cost. Present in 36 countries, Capgemini reported 2007 global revenues of EUR 8.7 billion and employs over 83,000 people worldwide.

More information is available at

About the ‘IMRG Capgemini e-Retail Sales Index’

The IMRG Capgemini Index tracks ‘online sales’, which we define as ‘transactions completed fully, including payment, via interactive channels’ from any location, including in-store.  These sales are predominantly internet-based today, but the Index remains ready to record e-Retail sales conducted via whatever interactive channels the market may embrace in the future.

Approximately 60 e-retailers regularly contribute data to the IMRG Capgemini Index, including;

Airport Parking & Hotels Ltd, Ancestral Collections, Arcadia Group,, Avon Cosmetics,, Berry Bros. & Rudd,, Boots Direct,, Carphone Warehouse, Cloggs, Comet, Co-operative Group (CWS), Co-operative Travel, Comet,,, Daxon, Debenhams,, EmpireDirect,, Firebox, Furniture123,,,, Interflora, I Want One of Those, J D Williams, Jason Shankey, John Lewis Department Stores, La Redoute,, Littlewoods Retail,, Made in Sheffield, Marks & Spencer, Mothercare, Next, Otto UK (Freemans, Grattan, Kaleidoscope),, Pixmania,, QED-UK, QVC, R C Roland, Redcats UK,, Shop Direct Group,, Wine, Tesco Electrical, The Sunday Times Wine Club, TUI UK, United Co-op, Vertbaudet, Waitrose, Widget



[1] Based on overall spend from the IMRG Capgemini e-Retail Sales Index’ divided by UK population according to CIA World Factbook - /the-world-factbook/print/uk.html