Capgemini has been nominated for the fourth year running in the revamped Computer Weekly Social Media 2011 Awards. This year Computer Weekly are recognising individuals and companies who have embraced the entire social media landscape. Capgemini has been nominated in the following categories:
Category 1: CIO / IT Director
Capgemini nomination: Capgemini CTO Blog.
The Capgemini CTO Blog authored by Andy Mulholland and Ron Tolido has won this award an unprecedented three times and is a leading blog amongst the IT industry. The CTO Blog has been viewed by36,000 unique visitors in 2011 and is popular with CIOs in India, where several customers have praised the blog contents. The CTO Blog is currently syndicated on PCQuest and Capgemni China.
Category 2: IT Professional Blogger of the Year
Capgemini nomination: Capping IT Off.
Capgemini’s technology blog, Capping IT Off, has reached extraordinary heights. It has been viewed by 60,000 unique visitors so far in 2011, and its growing audience regular exceeds 5,000 a month. It is a collective effort from 20 regular contributors, all experts in their own fields - indeed, most have been included in the Capgemini Expert Connect channel
Capgemini nomination 1: Digital Transformation Recruitment Campaign.
At the beginning of the 2010, Capgemini made a strategic decision to focus on Digital Transformation following increasing demand from the market. After an assessment of ‘in-house’ skills, it was recognised that we needed more ‘consultants’ who understood digital specifically social media, mobile apps, web and eCommerce. Capgemini used social media to great effect to find these types of people through a concentrated Twitter and social media campaign (the place where these skill sets exist) a specific Twitter account, @CapgeminiUKppl was set up to target key individuals. As a result, Capgemini have recruited digital experts from a range of backgrounds including social CRM, marketing agencies, SEO, social media strategists to ensure we have the right skills to deliver digital transformation.
Capgemini nomination 2: Capgemini Social Media Landscape.
In 2008, Capgemini made a strategic decision to build its presence in digital and web channels. In 2010, Capgemini set a strategic focus on; externally; corporate and local websites, blogs, Twitter, Facebook, Slideshare, YouTube and LinkedIn and internally, intranet and Yammer. We also created social media guidelines for our colleagues. At Capgemini, social media is all about human interaction in the virtual world. In addition to the creation of corporate accounts, we have brought together a large group of experts who are official spokespeople from around the company who communicate via twitter and blogs on specific topics, ranging from cloud computing to innovative postal services. It is important for Capgemini to have voice of the Group as well as individuals, underlining the brand signature ‘People matter, results count’.
Some our statistics include:
- 60 Capgemini experts with 16,000 followers and 18,000 conversations.
- A Global Capgemini Twitter account focusing on business contacts and developing journalist/analyst interaction with over 10,000 followers.
- A Capgemini Facebook page with 2,000 interactions.
- A LinkedIn page with nearly 80,000 followers and recommendation of our services.
- A Slideshare web page with content posted on Slideshare homepage and documents receiving over 12,000 views.
- A dedicated YouTube channel with 450 followers and 47,000 views
- A focus on thought leadership through Blogs with 20, 000 annual views of Customer Experience blog and 100,000 views of .com posts in 2011.
- Use of the enterprise social network Yammer where over 30,000 Capgemini employees collaborate and share information and is one of the largest B2B users of Yammer.
Category 4: Best IT video of the year
Capgemini nomination: Capgemini Countdown to the 13th European Energy Markets Observatory Report.
The video shows a preview the key topics of Capgemini’s 13th European Energy Markets Observatory.Initiated in 2002, the European Energy Markets Observatory is an annual report that tracks the progress in establishing an open and competitive electricity and gas market in EU-27 (+ Norway & Switzerland) as well as the progress to reach the 3x20 climate change objectives.
Voting for all entries closes on the 25 November and you can vote through the ComputerWeekly website and join the conversation supporting Capgemini on Twitter by including the #votecapgemini tag in your tweet.