All channel experience and digital transformation
Ingo Finck talks about the role big data and analytics play in the digital transformation of today’s business.
Application across the businessJorgen Heizenberg talks about how the speed of acting on big data and the ability to integrate it into business process can make the difference in deriving value from this sea of information.
Big data: the value beyond the hype
Edwin Steenvoorden looks beyond the hype at how to drive real business value from big data. He explains that high-function analytics have been available in the market for some time, but that as new technologies become mainstream and are able to deal with massive data volumes, organisations need to shift their focus to realise the available value.