3rd annual Executing Shopper Insights 2015
This event explores the various strategies being used by both large global FMCG players and ‘disruptor brands’. The Canadean Executing Shopper Insights Congress is returning to London in February 2015 for its 3rd annual conference. Capgemini is a key sponsor, with an exhibition stand and client speaker session from Andy Hole, Global Digital Director at Wrigley.
Delegates can expect feature case studies from Pernod Ricard, MOMA Foods, Pagen, Britvic and Park Foods, as well as presentations from many more high profile FMCG brands, interactive panel discussions and breakout groups.
This event explores the different and unique strategies being used by both large global FMCG players, and the ‘disruptor brands’ who are shaping the future of this complex and dynamic market.
Speaker:Andy Hole - Global Digital Director at Wrigley
Presentation Overview: Does digital have a role in impulse: what consumer behaviours can we tap into to meet their needs and wants in the digital world?
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