Measure, Refine & Optimise

The effective measurement of each interaction and the attribution of interactions across the customer journey.

 

Measuring what matters to your customers and your organisation is the shortest route to relevancy and engagement.

In this end-to-end digital world as consumer expectations constantly evolve, companies must continually re-invent what they do and how they do it; part of that stems from measuring, refining and optimising the interactions that customers have with your company. Measuring here is really listening to the voice of your customers and consumers to be able to adapt to their needs in shorter and shorter cycles to maximise results and return on investment.

 

Why us

Capgemini, helps clients make the connections that make a difference:

  • Connections that deliver growth opportunities for your company
  • Connections that meet the challenge of delivering it efficiently and effectively
  • Connections that sustain value for our clients and for their customers

 

Extraordinary connections deliver extraordinary results

Contact us if you want to create the right balance between the goals of your consumer and those of your brand because creating a great customer experience is about doing great business.

 

Measurement & optimisation solutions

  • Cross Channel Attribution: A process to understand which touch points in your customers' journey are adding value to your relationship and which are not. This approach also enables you to see the cumulative effects of interactions in the customer journey.
  • KPI Development: Enabling you to make informed business decisions based on clearly defined metrics to improve your company performance in line with corporate strategy.  
  • AB/Multivariate Testing: A strategic approach to testing your hypothesis to expose the ideal combination of experiences driving improved speed to value for you and your clients.

 

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