Creating the Digital Future

  • October 2, 2013
  • Capgemini, 40 Holborn Viaduct, London EC1N 2PB
  • Accelerated Solutions Environment, 8th floor | event map

A joint Capgemini and SAP Consumer Products event

‘Creating the Digital Future’ is a unique, interactive event for senior marketing and IT professionals in the Consumer Products industry, which will:
  • immerse you in the mindset and expectations of the new digital consumer
  • examine how to exploit your investments to enable a digital future and unlock competitive advantage
Taking place at Capgemini's state-of-the-art Accelerated Solutions Environment in Holborn, central London, the day – structured around collaborative hands-on exploration of ideas, and breakout sessions – will help you understand the steps to making a consumer-centric digital strategy a reality.

Speakers

Speakers and facilitators will include Dr Paul Marsden @marsattacks, specialist in consumer psychology, innovation and technology, who will be talking about how to monetise your digital brand, and Bian Salins @b1an, Head of Social for NOW TV, who will be looking at social media innovation and changing customer expectations.

This creatively stimulating day will provide insight around:
  • Developing a digital transformation strategy to improve business performance
  • The benefits and practicalities of moving quickly into trial mode
  • The place of digital transformation in managing your brand
The day is also a great opportunity to network with your peers and share examples of current global best practice in the consumer products arena.

If you are interested in attending this exclusive, invitation-only event please contact Rochelle Parry, Delegate Manager
T: 020 8875 2000  e:rparry@mcdonaldbutler.com