Global Marketing Manager: Consumer Products and Retail
Could be based in London / New-York / Mumbai
Who you’ll be working with
Marketing and Communications (M&C) is a key support function that works closely with Sales and Human Resources communities to ensure a strong contribution to the business and to the well-being of our Team Members.
As the Global Marketing lead for the Consumer Products and Retail (CPR) Sector, you will collaborate closely with Global & Local teams.
The focus of your role
• Key responsibilities & Collaboration with key Stakeholders:
‐ Messaging and Positioning: Develop persuasive market messages and differentiated positioning by creating marketing assets such as brochures, datasheet, client success stories, videos, etc.
‐ Awareness and demand generation programs: Develop and execute marketing calendar to create awareness and drive demand for CPR portfolio of offers in North America, Europe and other key markets. Coordinate with regional marketing heads regarding the execution of go-to-market programs.
‐ External Communications: Proactively work with colleagues in various functions such as analyst relations, press relations, brand and digital marketing to earn analyst and media recognition.
‐ Sales Enablement: Develop sales tools and training materials to support the selling process
‐ Internal Communications: Collaborate with Internal Communications Manager to ensure relevant, timely internal communications across all the channels (intranets, enterprise social networks, newsletters etc.)
What you’ll do
• 30% of your time dedicated to execute demand generation programs and creating marketing assets.
• Your objective is to craft compelling market messages, develop differentiated positioning and create affinity for Capgemini’s CPR portfolio of solutions.
• Partner with distributed teams such as strategic services marketers, Alliances, external communication & Digital, branding & internal communication teams across solutions, consulting, and marketing communications.
• Engage with senior colleagues in marketing, consulting, and sales functions to conceive and execute marketing programs based on geo strategy and organizational goals.
What you’ll bring
‐ Good understanding of the CPR Sector Knowledge
‐ Excellent relationship & leadership skills
‐ Hands-on experience with marketing technology platforms: Salesforce.com CRM, Paradot marketing automation, and CMS software.
‐ Minimum 10-12 years of successful experience in Industry marketing, or product marketing within leading technology companies.
What we’ll offer you
Professional development. Accelerated career progression. An environment that encourages entrepreneurial spirit. It’s all on offer at Capgemini. And although collaboration is at the core of the way we work, we also recognise individual needs with a flexible benefits package you can tailor to suit you.
Why we’re different
At Capgemini, we help organisations across the world become more agile, more competitive and more successful. Smart, tailored, often-groundbreaking technical solutions to complex problems are the norm. But so, too, is a culture that’s as collaborative as it is forward thinking. Working closely with each other, and with our clients, we get under the skin of businesses and to the heart of their goals. You will too.
Capgemini positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. We are committed to hiring, developing and retaining the best people to deliver innovative, world-class solutions for our clients. We foster an inclusive culture that enables everyone to achieve their full potential and enjoy a fulfilling career with us. Our comprehensive flexible benefits package and lifestyle policies enable our employees to balance their individual, family and work-life needs.