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Shaping The Big Issue’s digital future

Category : Sustainability

The Big IssueCapgemini has been working with The Big Issue to support its digital transformation programme. The collaboration saw the latest technology being used to protect street vendors of the organisation’s well-known magazine and help the not-for-profit company increase its operational efficiency as it works towards increasing social and financial inclusion.

The programme was designed to give The Big Issue’s management team and distributors greater oversight into how the company is performing with access to the real-time data generated as part of its operations. Capgemini implemented a Salesforce-based dashboard that will provide granular data and statistics which will help identify any high-risk areas as well provide details on where money is being made, where resources and magazines are needed, and how many sellers are out at any given time. Several manual processes were automated using Salesforce to free up staff’s time to support vendors on the street.

The first phase of the project laid the foundations with training delivered to The Big Issue’s staff as to how the new technology can be harnessed to bring actionable insights and efficiency. It then concluded with the rolling out of the new app, a personalised version of the Salesforce1 Mobile App, which offers distributors information on the sites and sellers in each area.

John Montague, Managing Director at The Big Issue, said: “This is an exciting opportunity to help take The Big Issue to the next level on our quest for social inclusion and we’re thrilled to have been working with Capgemini to decide what our digital future should look like. They came with a wealth of expertise in innovation and a history of success developing projects with Salesforce to help us achieve our aspirations.”

John explains more in this video:



Paul ScalesCapgemini's Corporate Development Director Paul Scales said: “It’s a real privilege to help support a greatly-respected organisation like The Big Issue. We used our skills and key business capabilities to help increase its effectiveness in supporting and protecting sellers on the street, while also boosting its overall efficiency and profitability. This pro-bono work fits in perfectly with our purpose-driven community work that uses our digital expertise to make a positive social impact through helping make the difference to people’s lives.”

Phase two of the programme will see Capgemini running workshops with team at The Big Issue, leveraging Capgemini’s Applied Innovation Exchange and Accelerated Solutions Environment capabilities, to determine how digital technologies can further transform the organisation and increase its efficiency.  

About the author

Magda Bulska
Magda Bulska
Magda is responsible for managing Capgemini’s media relations programme and supporting its digital and internal communications activities. Before joining Capgemini in 2015, she ran PR campaigns in the UK and across EMEA for a number of blue chip companies and start-ups. Originally from Poland, Magda is passionate about (in no particular order) good films, travel photography, diversity and discovering quirky places all around the UK.
2 Comments Leave a comment
Magda, Is Capgemini still working with The Big Issue on digital transformation? Is there any progress in this issue?
Hi Ravi, We have successfully delivered a Salesforce implementation to The Big Issue. Please do not hesitate to email me on magda.bulska at if you have any questions. Thanks, Magda

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