The latest figures from the IMRG Capgemini e-Retail Sales Index have revealed that online retail sales recorded a solid 11% Year-on-Year increase in 2015, equating to approximately £114 billion spent online. The annual performance is slightly under IMRG and Capgemini’s forecast for the year of 12% growth. For 2016, the prediction is that the Index will record a further 11% growth, with total e-retail sales estimated to be worth £126 billion by year end.
Publication of the annual IMRG Capgemini e-Retail Sales Index has become the traditional kickoff to the retail year. Appearing just a few weeks after the key Christmas shopping period, the Index offers a summary of how British shoppers are behaving, what they are buying and how they are spending their money online.
This year’s Index was presented to a diverse group of senior retail executives, trade journalists and industry analysts. The representatives of B&Q, Deckers, House of Fraser, Amazon, New Look, Woolovers, Brora, Feelunique.com and Notonthehighstreet.com debated the value of discounting events like Black Friday ahead of Christmas, the power of loyalty schemes and the changing online shopping behaviours. Read more in this report by Essential Retail.
Alex Smith-Bingham, Head of Digital, Capgemini, commented:
“2015 has been another massive year in terms of consumer spending, but what the Index reveals is just how dominant the online channels have become. In just two years Black Friday has shifted from a high-street event to an online one, with retailers extending their discounting over a week, rather than a single day. We also saw mobile confirm its role as a primary shopping channel, providing consumers with an unprecedented level of convenience. In 2016, I’m confident we’ll see this influence increase even further with mobile representing over half of all sales made online.”
The IMRG Capgemini e-Retail Sales Index, which was started in April 2000, tracks 'online sales', which we define as 'transactions completed fully, including payment, via interactive channels' from any location, including in-store. Analysis of the monthly sales statistics is carried out by the Capgemini Consulting Business Analytics team.