The IMRG Capgemini e-Retail Sales Index is celebrating its 15-year anniversary. Since its launch in April 2000, the IMRG has monitored the rise and rise of e-retail, telling the story of this major development in our spending and leisure habits through data analysis and comment. During the lifetime of the Index an estimated £640bn has been spent online and online sales have soared by an astonishing 11,000%! It has also become a keenly awaited and much-quoted source of data for media and commentators.
The IMRG Index was originally set up in the dotcom boom, when businesses were seeing unprecedented growth in online channels. "The index was born out of this demand and a need to track new channels of sales," explains Philip Jones, Senior Consultant in the Customer Experience and Analytics team at Capgemini. "In the eight years that Capgemini has been associated with the Index we have grown it from six to 16 sectors."
Over 100 UK online retailers (multichannel and online pure players) now regularly participate. Head of UK Marketing Kate Muddle, involved with the Index since November 2007, comments, "With the expansion of online retail, and the relatively recent rise in the use of mobile devices by shoppers, the data gathered is very useful for retailers. It provides detailed analysis of trends and of customer behaviour. It does this on a monthly basis and with an exceptional level of granularity."
"The Index consistently provides fascinating insight into what is going on in retail, sector by sector. Each January, we host a roundtable breakfast where we discuss the trends of the Christmas just passed with the press and retail analysts. This has grown and grown both in the number of attendees and the amount of coverage the findings receive.
"The growth in the Index and insight that we’ve generated has continued to keep the index topical and newsworthy," explains Philip, "be that the impact of postal strikes in 2009, the ‘Olympic effect’ in 2012, how the recession drove consumers online seeking better bargains, the massive growth in mobile commerce since 2011 and – most recently – how Black Friday impacted online sales."
For the latest figures visit our media centre and to find out how you can get involved and contribute to the Index, visit the IMRG website.