According to the latest results from the IMRG Capgemini eRetail Sales Index, which were issued to the UK’s retail and business press on Monday (click here for the full press release), online retail sales were up 37% month-on-month in November. The figure represents the largest October-November increase in the 14 year history of the Index. Online sales also increased by 20% compared to November 2013 – the biggest year-on-year growth rate in 2014 so far.
The news has so far been picked up by Press Association and a range of national, trade and regional titles, including City AM (print and online), the Guardian (print and online), the Herald (print), the Newcastle Journal (print), This is Money, Sky News, Yahoo!, Watch Pro, Internet Retailing, Express and Star, Professional Jeweller, Real Business, Get Connected, Retail Systems, the Retail Bulletin, Retail Times, The Scotsman, The Courier, Just Style, Drapers, Essential Retail, Computer Weekly, and Tech World.
Capgemini’s Principal Head of Retail Consulting Adgild Hop, was quoted in a number of articles as saying: “The mania around Black Friday has clearly driven profound sales results in November, in particular in typical ‘Christmas gift’ categories such as gifts, beauty and electronics. We will need to await the December and January results to determine whether this has been truly incremental or merely earlier (and potentially lower margin) sales. In light of the fulfilment challenges that the industry has suffered post-Black Friday, we will also be eagerly holding our breath as to whether retailers can indeed fulfil the increased home delivery and click&collect volumes for Christmas. Few things would be more damaging to loyalty than broken promises at this time of year.”
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