Capgemini News Blog

Capgemini News Blog

Opinions expressed on this blog reflect the writer’s views and not the position of the Capgemini Group

Weekly Techno Brief

Category : IT industry
Each week our intranet news channel editors provide a round up for Capgemini colleagues of the business IT news that drives and inspires us. We publish some of the highlights here
This week, the Internet featured viral videos urging you to close your Facebook account. We tell you what the fuss is all about. Plus, read a host of updates about new mobile phones, Google’s latest acquisition, and how your mobile phone can also double up as your ATM card.

Facebook likes your likes
A couple of months ago, Facebook decided to crack down on brands and businesses that ask for likes, shares, and comments to promote their products, calling these calls to action "like-baiting." But while Facebook says it is responding to user requests, the fact is that now if businesses want exposure on the social network, they are going to have to pay for it, informs Facebook has also raised concerns by officially declaring that it will be tracking your online consumption and behavior on and off Facebook. Facebook has been using your likes and posts on Facebook to target ads to you already. Now, it will track you across any website you visit, as long as the site has a 'like' button, a Facebook login, or any Facebook code. Facebook will also track your reading habits, even if you don't login via Facebook or click on 'like' button on the site. It has managed this via an automatic-opt-in feature — albeit one which you can opt out of.

Google buys Skybox
Google confirmed it has purchased satellite firm Skybox Imaging for US$500 million (£300m). Skybox produces small satellites that orbit 185 miles above the planet.  By 2016, the company expects to be able to take pictures of the entire Earth twice a day. By the time its entire fleet of 24 satellites has launched in 2018, Skybox will be imaging the entire Earth at a resolution sufficient to capture, for example, real-time video of cars driving down the highway, reports CNBC. This should come mighty handy for Google’s driverless car!

Mobile phone to replace ATM card 
Your mobile phone will soon double as your wallet and your ATM card. The Commonweath bank has launched an app that allows customers to withdraw cash without a card. The bank assures it is safe and secure – in fact, it may be more secure than a bank card as it eliminates issues like skimming as the card is taken out of the transaction process. Westpac bank offers a similar service. If you lose your card, you call the bank’s customer service representatives, who verify and sends you an SMS that allows you to access the ATM and withdraw cash. More than 3,000 ATMs will go cardless in Australia, according to Australian news show A Current Affair. 

Smartphones to watch for
While new smartphones get released every day, here are two that are really offbeat. Amazon’s new Fire phone boasts of advanced 3-D capabilities and tight integration with other Amazon products. In the luxury segment, Vertu has released the Signature Touch, a US$21,900 (€16075) phone that boasts of stereo speakers developed in partnership with Bang & Olufsen, ringtones produced by the London Symphony Orchestra, and access to an exclusive concierge service.  

Apple’s entry-level iMac
Apple has a new iMac model, an entry-level machine that brings the price of entry to the all-in-one desktop to US$1,099 (€806). The new version has a 1.4 GHz dual-core Intel Core i5 processor, 8GB of memory, a 500GB hard drive and Intel HD Graphics 5000 on board.

The highlights from our Weekly Techno Briefs above do not necessarily represent the view of Capgemini Group

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Marketing & Comms Intern
Marketing & Comms Intern

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