Capgemini News Blog

Capgemini News Blog

Opinions expressed on this blog reflect the writer’s views and not the position of the Capgemini Group

Smartphones push spending online to £7.2bn

IMRG Capgemini e-Retail Sales Index logoAccording to the latest results from the IMRG Capgemini eRetail Sales Index (see the full press release for details of the February figures), British shoppers spent £7.2 billion online in February; an 18% increase on the same time last year. Much of this growth was supported by the wet weather driving shoppers online, as well as the sale of Valentine’s Day gifts.
The news was picked up by both the retail and business press, appearing on Yahoo! News, Retail Technology, Internet Retailing, GC Magazine, Retail Bulletin and MWB.
The story was also included in City A.M. Senior news reporter, Kasmira Jefford, focused on the influence of smartphones and tablet devices.
Chris Webster, VP, Consumer Products and Retail, CapgeminiChris Webster, Capgemini’s Vice President, Consumer Products and Retail, commented: The continued growth of e-Retail demonstrates the overall strength of consumer confidence and leads one to believe the disappointing February overall figures are most likely a result of the wet weather.  Strong spending on home & garden and lingerie for Valentine’s Day also show people investing in homes and relationships further increasing the feel good factor.
“As a small aside, it is would be nice to know if the strong increase in footwear year-on-year was caused by a surge in demand for wellies and waders; unfortunately, there are some things our e-Retail Index cannot tell!”

About the author

Tom Barton
Tom Barton
Tom’s career in communications spans 20 years in the consulting, telecommunications and music industries. He joined Capgemini in 2005 and led the merging of PR, web communications and internal communications into one team. This recognised the convergence of channels and platforms that support an effective communications programme for external and internal audiences. Before joining Capgemini, Tom was global head of media relations at PA Consulting Group, marketing and communications director at his own record label, and had various internal and external communications roles at Cable & Wireless. He plays guitar, darts and cricket, and is still trying to do the Times crossword.

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