According to the latest results from the IMRG Capgemini eRetail Sales Index (see the full press release for details of the February figures), British shoppers spent £7.2 billion online in February; an 18% increase on the same time last year. Much of this growth was supported by the wet weather driving shoppers online, as well as the sale of Valentine’s Day gifts.
The news was picked up by both the retail and business press, appearing on Yahoo! News, Retail Technology, Internet Retailing, GC Magazine, Retail Bulletin and MWB.
The story was also included in City A.M. Senior news reporter, Kasmira Jefford, focused on the influence of smartphones and tablet devices.
Chris Webster, Capgemini’s Vice President, Consumer Products and Retail, commented: “The continued growth of e-Retail demonstrates the overall strength of consumer confidence and leads one to believe the disappointing February overall figures are most likely a result of the wet weather. Strong spending on home & garden and lingerie for Valentine’s Day also show people investing in homes and relationships further increasing the feel good factor.
“As a small aside, it is would be nice to know if the strong increase in footwear year-on-year was caused by a surge in demand for wellies and waders; unfortunately, there are some things our e-Retail Index cannot tell!”