Capgemini News Blog

Capgemini News Blog

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£91 billion spent online in 2013 says IMRG and Capgemini

According to the latest figures from the IMRG Capgemini e-Retail Sales Index (eRSI) - see the full press release here, online retail sales exceeded expectations in December, with the Index recording an 18% year-on-year growth as a result of British shoppers spending £11 billion online – up from £9 billion spent in December 2012. The Index increased 16% over the last 12 months, far exceeding IMRG and Capgemini’s original forecast of 12%. It is now estimated that e-retail accounts for 21% of the total retail market.
 
The story was picked up in national media, including The Guardian which focused on how online sales had risen by 18% year on year in December. The Daily Telegraph’s retail correspondent, Graham Ruddick covered the news in two separate pieces online; one which appears online and in today’s print edition, focuses on IMRG and Capgemini’s forecast that online sales will break the £100bn barrier in 2014, whilst the other article discusses the performance of the UK’s retailers over the Christmas period.
 
The Times’ retail reporter, Alex Ralph wrote a small piece focusing on how the growth in sales was ahead of the IMRG Capgemini forecast of a 12% increase for 2013, with December sales rising to 18%. The story was also covered by City AM’s senior reporter, Kasmira Jefford. Her article led with ‘shoppers set to spend 17 per cent more in 2014’.
 
The story has been tweeted by journalists including Steve Hawkes, Deputy Political Editor at The Sun who wrote “Why is the high street struggling? £91 billion spent online in 2013 says IMRG Capgemini”. The story was also tweeted by Emma Simpson, the BBC Business Correspondent. She tweeted multiple times during the IMRG & Capgemini press briefing, writing: “IMRG: mobile was 27% of online sales, and a whopping 5.7% of all retail sales. These are sales on tablets and smartphones”; “IMRG, retail body for e commerce says online sales up 18% in December on the year. 11 billion pounds in sales”  and “Purchasing or reserving online and collecting in store now 25% of multichannel retailers sales, IMRG”.
 
The story was also covered Retail Week, Retail Systems, V3, Internet Retailing, Internet Retailer, Tech Week and Computer Weekly which have all focused on the fact that there has been a 16% increase in e-retail sales over the last 12 months. The story was also picked up in financial titles Bloomberg, Bloomberg Business Week, International Business Times, Yahoo News and Market Watch.

Finally, the story was also syndicated in the following publications: Shopping Wiz, Silo Breaker, Pop Buzz and The News UK.
 

About the author

Tom Barton
Tom Barton
Tom’s career in communications spans 20 years in the consulting, telecommunications and music industries. He joined Capgemini in 2005 and led the merging of PR, web communications and internal communications into one team. This recognised the convergence of channels and platforms that support an effective communications programme for external and internal audiences. Before joining Capgemini, Tom was global head of media relations at PA Consulting Group, marketing and communications director at his own record label, and had various internal and external communications roles at Cable & Wireless. He plays guitar, darts and cricket, and is still trying to do the Times crossword.

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