Capgemini News Blog

Capgemini News Blog

Opinions expressed on this blog reflect the writer’s views and not the position of the Capgemini Group

The drones are coming

Categories : CoverageDigitalRetail
Amazon's CEO Jeff Bezos has announced that the company is testing unmanned drones [BBC News] to deliver goods to its customers, with the aim of getting packages weighing up to 2.3kg to customers within 30 minutes of ordering. The story is picking up wide coverage - see the video in this Forbes report, despite this being still seemingly a long way from getting approval from all relevant authorities. But as Bezos hinted "part of the motivation behind the mini drones was to make sure Amazon remains on the cutting edge of the retail industry." [Sky News]

At FT Innovate 2013 in November, Capgemini Senior Vice President and European CTO Ron Tolido and UK CTO Simon Short spoke on how cloud and other technologies are overturning current business models - truly disruptive digital transformation. In part of their talk with Ravi Mattu, Ron spoke about the use of drones in the coconut oil business. I asked Ron what he thought of this latest news:

Ron Tolido, European CTO, CapgeminiThe announcement today from Amazon that they are exploring the use of drones to deliver packages (pizza, anybody?) is yet another illustration of a quickly emerging market. One with almost unlimited possibilities.

Actually, it was also drones that brought victory to the winning team during the Marico episode of our global TV programme
Super Techies Show: the team envisioned a swarm of low-cost drones that would quickly map the number of coconuts (as well as their size and ripeness) in a grove, enabling Marico to predict much more accurately how many coconuts would be available on the market at any given day.

Drones can be used to map and watch remote territories, for example to protect wildlife but they are also being considered for automatic inspection of dikes in the Netherlands (no more Hans Brinker needed there). It all fits in the bigger trend that we described in TechnoVision 2014 as Let’s Get Physical: the seamless fusion of virtual and physical worlds.

As drones might be very low cost and quite small, it is not unthinkable that within a decade or less we might be equipped with small, personal drones. And they might be very useful indeed, if only to take spectacular selfies.

There’s clearly something in the air.

About the author

Tom Barton
Tom Barton
Tom’s career in communications spans 20 years in the consulting, telecommunications and music industries. He joined Capgemini in 2005 and led the merging of PR, web communications and internal communications into one team. This recognised the convergence of channels and platforms that support an effective communications programme for external and internal audiences. Before joining Capgemini, Tom was global head of media relations at PA Consulting Group, marketing and communications director at his own record label, and had various internal and external communications roles at Cable & Wireless. He plays guitar, darts and cricket, and is still trying to do the Times crossword.
2 Comments Leave a comment
The response to Amazon from Waterstone's is rather good: http://www.waterstones.com/blog/2013/12/introducing-o-w-l-s/
Dawn Elliott's picture
Love it ! Mine's a Harry Potter fluffy white O.W.L please :)

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