Accelerated Solutions Environment Blog

Accelerated Solutions Environment Blog

Opinions expressed on this blog reflect the writer’s views and not the position of the Capgemini Group

What will you remember?

A recent study by the University of Lowa found that people don't remember what they hear as well as things they see and touch.

Far from the presumption that our brain’s processes are all equally linked to memory, the study demonstrates that in actual fact visual and tactile information required far less effort to remember than its audible counterparts. 

A useful hint perhaps for when trying to memorise information, but what does this mean for the world of collaborative working?

In the Accelerated Solutions Environment (ASE) we pride ourselves on thinking and working differently. The method behind our madness may not always be clear to the participant, but rest assured the assault course you traverse, or journey through time you experience will remain on your mind long after a spoken word presentation.

When working collaboratively, having a tactile working environment that allows models to be built, and conversations to ignite from the smallest spark are paramount to those relationships staying strong long after the intervention itself has passed.

It is perhaps the same as how you might remember the one person in a sea of people that wore a striking red jacket at an otherwise un-remarkable social event.

When working together and forging your own stories around the problem you are trying to address and solve, you will best remember the conversation where you likened the current running of the enterprise to a sailing ship, “steady as she goes!” and spent the duration of the work donning a fetching eye patch.

If you want to make a lasting impact on a team who are solving a complex problem, give them the mental stimulation to remember the important information that will enable them to build a powerful solution.

In a world full of information, which we are bombarded by 24/7, enabling individuals to recall the right stuff at the right time is paramount.  Take this axiom: “Every individual in this room already possesses the answer. The purpose of this intensive interaction is to stimulate one, several, or all of us to remember and extract what we already know.”

The above motivates us all to realise that if you can recall everything relevant that you know, you will come up with the right solution.

It is because of this motivation, as a capability, the ASE thrives on delivering interventions that nurture the ability to gain, grow and recall knowledge continuously, not just during a one-time encounter.

I will leave you with an old Chinese proverb that is worth considering when planning how you will make an impact on your audience: “I hear, and I forget; I see, and I remember”

About the author

Kim Trow
Kim Trow
Kim is a video and film production graduate who joined Capgemini as a business analyst before becoming a member of the facilitation team at the Accelerated Solutions Environment in Telford. Her expertise includes motion graphics and experiential interventions, while her love of snowboarding and being a Raspberry Pi novice makes sure she’s never without something to sink her teeth into.
1 Comment Leave a comment
Three stats which support the importance of visuals in particular: a)visuals are processed in the brain 60,000x faster than text b)90% of information sent to the brain is visual c)an infographic is 30x more likely to be read than a text-based article ...graphic blogging anyone?? sources: WMG, thenextweb, Forbes

Leave a comment

Your email address will not be published. Required fields are marked *.