Digital marketing & customer value analytics

If you knew what your customers like, what makes them spend more, and when they are happy or unhappy; could you use that information to make more money?

Capgemini's Analytics Accelerator

Meeting ever-increasing customer expectations and needs

Organisations face ever-increasing customer expectations for excellent, personalised services. Customers are also demonstrating greater willingness to embrace innovative products, services, channels, and ways of engaging with suppliers and each other. Gaining and retaining customer loyalty in this dynamic marketplace—and presenting the next best offer—requires a truly real-time, customer-centric view, which can be achieved by deploying advanced digital-marketing and analytics capabilities.

 

Gain a 720 degree, omni-channel view of customer activity

These offerings help firms transform their reactive customer-service processes to provide a digitally-enabled, interactive and intelligently proactive customer experience:

  • Test and learn - validate the skills and services clients need
  • Architect to sustain - utilising best practices, develop the target model and configure it for the client organisation
  • Measure and relate - identify and quantify KPIs to size the business opportunity
  • Smart Analytics - integrate and analyse omni-channel data to produce a uniform digital identity and buying profile focused on increasing revenues profitably

 

Comprehensive marketing analytics expertise

We bring together marketing, business transformation, digital technology, insights and data and security experts to ensure all aspects of the marketing transformation journey can be addressed. This is coupled with our collaborative ecosystem management model which ensures we can work effectively alongside your agency and business service partners to retain focus on delivering business outcomes.

Digital marketing transformation for BCM

Contact us about our Digital Marketing & Customer Value Analytics offerings at banking@capgemini.com.

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