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Informed choices

Eddie Short, Vice President - Business Information Management, Capgemini discusses how executives need to ensure their enterprises are truly information-centric.

4 April 2007

Publication

Eddie believes the average business leader wastes £800,000 by making the wrong decisions. This is a startling fact and highlights whether senior management consider business intelligence tools are helping them improve their ability of making the right choice.

Eddie goes onto to warn: “the real impact of consistently making wrong decisions is RIP: your business will be bought by competitors or by private equity [groups].”

To combat this is to learn, organisations need to learn from successful businesses such as Capital One. “The best, world-class businesses in every sector are focused on information. Becoming an ‘intelligent enterprise’ – where information is at the heart of what the business does – is more than just implementing business-intelligence tools,” Eddie states.

The difference between being ‘information-centric’ and ‘information-illiterate’, is highlighted by the competitive fall out in the UK utilities market, says Eddie. “Who is the most powerful company in that market? In the information-centric view of the world, the answer has to be uSwitch – not a utilities company per se, but a consumer advice website that provides price comparisons for its users, allowing them to switch provider almost at will.”

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