Capgemini’s Loyalty Factory provides a facility where clients can validate the potential business impact of next-generation customer analytics and campaign management, without making the usual up-front investments in technology infrastructure and process transformation.
Collaborating on Campaigns
Capgemini has pre-built the business intelligence and marketing application infrastructure, and staffed the facility with a team that specialises in marketing process, customer analytics, campaign management, and IT infrastructure support.
The Capgemini team collaborates with the client team to design and execute production pilot/proof-of-concept projects using actual client data. Adaptive marketing campaigns are executed through the client’s existing communication channels, and results are captured and analysed for further refinement and validation of business impact.
