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World Retail Banking Report 2006

The third global study of the global Retail Banking market looks at the structure and evolution of pricing, and spotlights Multi-Channel strategies.

For the third consecutive year, Capgemini, ING and the European Financial Management & Marketing Association (EFMA) have studied the global Retail Banking market with the aim of providing insights to the financial services community. The 2006 World Retail Banking Report gives an overview of the dynamics at work in this industry, in particular the structure and evolution of pricing.

This report investigates the pricing of everyday banking products and services worldwide. Readers will note that prices are compared by region—eurozone, non eurozone, North America and Asia Pacific—rather than by country. The study team also reviewed the national banking industry of each country surveyed. These country Dashboards are available on the web site www.wrbr06.com. Finally, the report turns a spotlight on a major trend in the retail banking industry.

For the 2006 report, the study team fine-tuned the pricing index methodology in order to create more accurate comparisons. Readers will therefore find pricing analyses based on the distinct usage patterns of less active, active, and very active users. We also expanded the scope of the survey from 19 to 20 countries, adding Ireland to improve eurozone coverage. Furthermore, the number of banks surveyed rose from 130 to 142.

The Spotlight section focuses on Multi-Channel Strategies. While developing remote channels for their customers, bankers have physically separated sales and service. This phenomenon, as our survey shows, is expected to increase. In addition, bankers have undertaken initiatives to reposition their channels, but not without hazard: we believe that some of these initiatives could deliver counterproductive results. Bankers may therefore wish to revisit their distribution model.

We hope that its findings will enrich debates and help bankers make informed strategic and operational choices.

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