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Inbound Customer Marketing - Thirty times the sales conversion rate

Inbound channels can deliver up to thirty times the sales conversion rate of traditional, outbound direct mail.

Capgemini and Epiphany have conducted research in the UK and Ireland into the usage, benefits and potential of Inbound Customer Marketing (ICM). ICM generates a healthy return on investment for the majority of organisations that use it. ICM is becoming more widespread, but real-time marketing is not. A few companies are consistently achieving up to 50% sales conversion rates on cross-sell, up-sell and retention offers. The best performers are using real-time learning algorithms, in conjunction with predictive models. ICM Sector perspectives on:

• Retail Banking
• General Insurance
• Travel &Leisure
• Telecoms &Media

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