Our Sales solutions focus on increasing sales and sales force effectiveness across all channels, such as the sales force, online, and contact centres.
Capgemini can help you apply technology to increase Sales - today’s technologies make a wealth of information available at the point of sale.
Thought Leadership
Inbound Customer Marketing - Thirty times the sales conversion rate
Inbound channels can deliver up to thirty times the sales conversion rate of traditional, outbound direct mail.
Read moreSales Force Effectiveness
Capgemini’s Sales Effectiveness offers focus on increased top and bottom line performance, and cover our clients’ end to end needs, including:
- Strategy - Customer/Channel Strategy, Sales Enhancement Roadmap
- Processes – Client Acquisition, Retention, Cross-Sell/Referral, and Sales Support
- Technology – Design, Development, Integration and Testing of SFA solutions
- Organisational Change Management – Training, Communications, Alignment
These offers target the effective integration of all key sales channels, including:
- Direct Sales Force (SFA or Sales Force Automation)
- Online sales – Internet/Web-based selling
- Tele Sales - Contact Centres inbound/outbound sales
- Dealers/ Distributors/Agents (PRM – Partner Relationship Management)
Online Sales
Our proven Online Sales solution integrates User Centred Design techniques with the latest technologies to enhance customer experience through online interactions. Our methodology incorporates visualisation and interaction definition to drive clarity to online sales systems before development. Benefits include:
- High levels of usability, user adoption, and user satisfaction
- Strong and positive brand impact
- Results in an accelerated timeframe
- Buy-in from key stakeholders
- Reduction in costs during the development process
This approach allows our clients to efficiently increase online sales effectiveness.
Partner Relationship Management
While CRM focuses on company resources aimed at direct customer contact and management, Partner Relationship Management (PRM) focuses on external resources that comprise the indirect channel to customers. Our customers are increasingly finding that Partner Relationship Management (PRM) is as critical to their businesses as addressing CRM.
A focus on PRM enables:
- Increased channel revenue through bundled products and services
- Brand differentiation
- Facilitation of consistent experiences across direct and indirect touch-points
- Ability to position the company as the partner’s choice
- Retention of partner business
- Increased efficiencies through automated partner management
- Decreased cost through streamlined infrastructure
- A better understanding and ability to serve the end customer
