Our Marketing solutions enable our clients to retain and grow their customer base by engaging customers and understanding and delivering the right offer to the right customer at the right time. The offer aims to increase response rates, improve customer satisfaction and reduce costs through the use of business intelligence and marketing tools.
We understand effective Marketing for long-term, profitable customer relationships - CRM technology allows our clients to adapt more quickly to market changes.
Thought Leadership
Inbound Customer Marketing - Thirty times the sales conversion rate
Inbound channels can deliver up to thirty times the sales conversion rate of traditional, outbound direct mail.
Read moreCustomer Segmentation
Treating all customers equally can be an expensive proposition. Segmentation allows companies to better understand its customers and build value propositions to achieve the desired customer experience and ‘valuable’ behaviours for the business.
Our Customer Segmentation solution helps companies to select the ‘best method’ of segmentation based quantitative and qualitative analyses of specific market data. Once customers are segmented, we define the characteristics, behavioural objectives, product or experience priorities, and communication strategies for each segment, ultimately resulting in a value proposition for target customers.
Customer Relevancy
The goal of this offer is to improve customer satisfaction and shareholder value by increasing Customer Relevancy. Increasing relevance means looking at how to generate leads and how to increase the capability of channels to deliver relevant communications. Customer Relevancy is based on five key attributes around which a differentiated market position can be built: Access, Experience, Price, Product and Service. Capgemini helps our clients to understand their positioning and find relevant points of differentiation.
Campaign & Loyalty Management
Campaign & Loyalty Management solutions focus on designing programs and capabilities to increase customer retention, loyalty and commitment. Consistent customer experiences can be delivered by managing proactive contact with relevant campaigns within customer preferences.
Our diagnostics focus on benchmarking areas such as direct marketing, vendor, and resource management. We then focus on turning intelligence into action by pushing campaigns into the appropriate channels and building customer loyalty. This is an end to end solution encompassing campaign and loyalty strategy through implementation, and if required outsourced management of through our proprietary “Loyalty Factory”.
