Capgemini offers one of the widest reaching HR services portfolios in the industry, covering skills and capabilities including talent management, employer branding and performance management across all industry sectors. Capgemini has over 100 people in the UK with capabilities in the employer branding space.

This section includes:

• Benefits of Employer Branding
• Capgemini’s approach
• Capgemini capability

The benefits of Employer Branding

Highly-engaged employees lead to improved customer satisfaction and business results:

• Employee satisfaction is increased by providing an employment experience which is relevant and valuable to targeting employees and consistent with the promise of the employer brand.
• Improved ability to attract talent in highly competitive markets and economic conditions
• Customer satisfaction is enhanced by improving the quality of service received from employees
• Bottom-line profit will be boosted by increased customer loyalty, leading to increased buying and referrals.

Capgemini’s approach

Many organisations turn to advertising and marketing agencies to create their Employer Brand, but Capgemini’s approach goes beyond this with a four phase approach:

1. Defining the employee promise by clarifying the external brand promise vision and values. This includes determining the current vs desired employer brand for both existing and potential employees.
2. Designing the employee experience by identifying and prioritising new processes, behaviours and measures to deliver on the defined Employee Promise. Companies need to prioritise activities and create an implementation plan.
3. Aligning people and processes through the launch of the implementation plan to align new behaviours, systems and processes.
4. Measuring results and sustaining achievements by evaluating progress against agreed KPIs, such as HR metrics, in order to develop a process to improve the Employer Brand on a continuous basis.

Capgemini capabilities

Capgemini has wide-reaching capabilities in the HR service market. These include offerings ranging from recruitment to reporting; reward to recognition, employee data management, reconciliations and disbursements, incentives, taxation and payroll.

We feel that employer branding is about being able to deliver an employer brand in line with the corporate culture, rather than a responsibility that only rests with the marketing or branding teams. Our HR capabilities and practitioners enable us to align the Employer Brand to corporate HR policies and procedures.

We can help you assess where your organisation is in terms of its Employer Branding requirements.