Capgemini is a market leader in delivering high quality, implementable strategies supported by analysis for decision making and are focused on making it happen.

This section includes:

• Benefits of Growth and Innovation
• Capgemini’s approach
• Capgemini capability
• Success stories

Benefits of Growth and Innovation

The benefits of building Innovation into your growth strategy include:

• More ideas of higher quality and great commercial potential
• Increased speed through the pipeline and into the market
• Balanced portfolio of growth initiatives
• Repeatable, sustainable process
• Greater competitiveness
• Stronger, more differentiated customer propositions
• Increased customer acquisition and longer-term customer retention
• Profitable revenue growth
• Accelerated time to market

Capgemini’s approach

Stage 1: Diagnose your current growth and innovation capabilities including the rapid evaluation and assessment of:

• Current innovation methods and processes
• Current pipeline
• Implementation capability
• Governance and organisational alignment
• Existing strategy and business priorities

Stage 2: Generate ideas with subject matter experts - yours and ours. How can the gaps in the pipeline and capability be filled? What is in the current pipeline that looks good and how can this be quickly developed? What are the new ideas, approaches and business models?

Stage 3: Prioritise the portfolio identifying the best way to? commercialise the biggest and the best ideas in the portfolio.

Stage 4: Build an investment case including the strategic and market rationale, clear articulation of the value proposition and customer experience, delivery capabilities, go-to-market and implementation plans and a financial model to prove the value of high quality propositions. This allows the leadership team to clearly prioritise propositions in order to effectively spend a limited budget.

Step 5: Execute the idea through building, piloting, iterating and launching the proposition. We provide continual guidance, evaluation and optimisation of the prioritised propositions all the way through to a rapid market launch.

Capgemini capability

Capgemini’s experts have the capabilities and experience to:

• Generate customer insight and help develop new propositions
• Differentiate and prioritise propositions in the pipeline to meet strategic objectives
• Guide optimised portfolios through to market
• Access global industry subject matter experts, through extensive internal and external networks
• Transfer skills to your organisation to enable sustainable, differentiated proposition development and an ongoing innovation capability
• Ensure a consistent, clear and well understood approach to innovation and proposition development across your organisation
• Establish the appropriate governance and process to ensure success

We can help you assess where your organisation is in terms of its ability to grow through innovation.

Success stories

A Telecommunications Company

A large telecommunications company was facing declining revenues and margins, increased competition, a £1.5 billion revenue gap and little internal innovation. Capgemini worked with this client to increase business innovation and to develop a portfolio of new business initiatives while extending current products and services to new markets. Specifically, Capgemini worked with the client to:

• Use creative idea generation techniques to identify new opportunities and develop a portfolio of growth initiatives that satisfied genuine customer needs;
• Review underperforming offers and use customer insight to re-launch them as disruptive, market leading propositions
• Prioritise the biggest and best opportunities and develop them into commercial propositions
• Build and test prototypes through soft launches before identifying and signing-up partners for full rollout.

These activities resulted in over £1 billion in profitable new revenue for the client.