Capgemini has a wealth of experience in intellectual property and rights management helping our clients find a better way of managing their businesses across the copyright value chain from acquisition through clearance, licensing and content sales to royalty accounting.

This section contains

• The benefits of Intellectual property and rights management
• Capgemini’s Approach
• Capgemini’s Capabilities
• Success Stories

Benefits of effective IPRM

When you manage your rights and intellectual property effectively you can expect a number of benefits including:

• Accurate visibility of availability across multiple lines of business and across geographies means you will be better able to fully exploit complex global models for windowing and licensing and maximise your return on investment in programming.
• Reduction in the manual overhead in rights clearance and the adoption of producer-self-service will improve the speed of your production process, enable your digital production vision and limit your exposure to copyright infringement litigation and fines.
• Improved usage tracking, accurate royalty reporting and timely royalty payments will keep your contributors happy and attract the best talent and partners to you.

Capgemini’s approach

Capgemini has a ‘think big, start small’ approach to IPRM. We focus on flexible IPRM solutions which can accommodate future change, thereby enabling you to start with the areas of your business that most urgently need to change and get benefits fast before rolling out to the rest of the organisation. Our approach is made up of a number of components and stages that can be deployed on a case by case basis where appropriate. The stages include:

Identification of opportunities – including audit and valuation of opportunities, business vision solutions blueprint and business model definition.

Business Process Transformation - including business process design and reengineering, functional requirements definition and the creation of a transformation map.

Solution Evaluation – including assessing functional requirements, technical due diligence, benchmarking studies and solution evaluation.

Proof of concept - including capability scenario testing, functional requirements testing and solution maturity and viability validation.

Implementation – including project management, data model design, master data management, system integration & configuration, implementation support, data migration and training.

Maintenance and measurement – including operational support, process fine-tuning and measurement.

Capgemini’s capabilities

Capgemini has a team of experts with real world, industry-sector experience and technical expertise in technologies such as SAP, Oracle and custom solution delivery.

• We have a dedicated team of 300 IPRM experts around the globe.
• We have the tools and capabilities to define a common content hierarchy and rights model up front which moves the organisation to a shared vocabulary and provides a foundation onto which clients can add lines of business incrementally.
• We have the expertise to create business-area specific workflows and implement high quality user interfaces which increases the buy in from both commercial users and creatives.
• We are able to selectively open up client systems and processes to enable intelligent and secure sharing of information with partners which enables clients to benefit from shared product metadata and become more efficient and more adaptive to new opportunities.

Success stories

Client 1

This international content distributor based in London, New York and Sydney, acquires and distributes programming through 6 lines of business: TV, Clips, Formats, Character Licensing, DVD Publishing, Online. It’s data and processes were fragmented across separate systems and organisation silos; the current systems constrained business particularly in new media. There was no view of ROI across lines of business at product or brand level or of product availability. The firm was unable to implement new sales strategies or maximise revenue for existing content.

Capgemini worked with the client to evaluate the existing business & systems landscape and created a to-be architecture and high level design to transition 6 lines of business to a single Enterprise Deal Management system. An accelerated vendor selection process took the client from proof of concept through the piloting of key processes to the engagement of stakeholders and the testing of integration points to existing systems. We worked to create a clear roadmap to implement a global Enterprise Deal Management system across 6 lines of business and 3 geographies, providing an accurate indication of all implementation activities and costs.

Client 2

This operator of a digital pay television platform and a leading broadcaster of sports, movies, entertainment and news needed to find a way to make the selection and clearance of music simpler. The music department employs people who are skilled and knowledgeable about music to help producers create better programmes and avoid expensive breach of copyright. Legacy systems hindered this work, exposed them to risk and drained the time of skilled creative resources. The firm expects to see a growth in volumes, increased complexity in managing music rights and pressure to get clearance more quickly, while expansion into non-linear on-demand channels will drive a growth in volume. Either the Music Team must grow in size, or the systems must be replaced.

Capgemini engaged with the business to drive out the current issues and future vision for music selection, clearance and reporting. Together we developed a future operating model and the business processes to support 24x7 producer self-service. We gathered requirements, managed the selection of a vendor and carried out a gap analysis. Using our experience we helped the business quantify the benefits in a realistic business case. Capgemini helped plan and launch the implementation of the enterprise wide solution encompassing a digital music library, online clearance & licensing and usage reporting.