This section contains

• The benefits of Digital Content Services
• Capgemini’s Approach
• Capgemini’s Capabilities
• Success Stories

The Benefits of Digital Content Services

In the media and entertainment industry, content is moving from physical to digital. Organisations are being challenged to run their business as usual operations whilst catering to consumers’ demands for flexible digital offerings – but not at the detriment of revenues. For most, the digital world is all new — new products and processes, new customer expectations and distribution channels, new revenue streams and cost structures.

To work and make money from the digital world, companies need to transform their key business components —supply chains, intellectual property management, customer relationships, revenue strategies & cost structures, and business intelligence — in a coordinated way. The digital world is not for the faint hearted, given the organisational change it requires, but making the change will open access to significant revenues, market share and business growth.

When done successfully, the opportunities for growth are huge.

Capgemini’s approach

Capgemini has identified five areas that must be addressed by companies as they make their businesses digital and more competitive: customer experience management, digital insights, intellectual property management, digital monetisation and digital media.

These five areas are inter-related and mutually dependent, and need to work together across the whole organisation to make most impact. To find out more about each of these areas, please download our Digital Content Services whitepaper.

Capgemini’s capabilities

Telecom, Media & Entertainment (TME) is one of Capgemini’s global sector organisations, dedicated to helping the telecommunications, media and entertainment industries achieve strategic goals and world-class results.

By combining technical expertise and insight with a passion for innovation, TME delivers true value to clients worldwide. With a dedicated team of 5,000+ management consultants and systems integrators based around the globe and a 40-year track record of delivering benefits to 300+ customers worldwide, we help our clients maximise assets, unleash growth and transform for success.

We provide “applied consulting” to help clients deliver business outcomes, enabled by information and technology. We partner with our clients to ensure the right outcomes for their business through enabling technology-driven business change and improving the quality of information systems delivery. A differentiating capability is our ability to go beyond pure advisory roles and to offer practical delivery assistance from practitioners with real-world experience in large and complex strategic programme delivery.

Success stories

Gaming Systems Company

The client had a common challenge: a wealth of user data, but no systematic, coherent way to analyse it to inform the way they segmented and targeted customers. Anything beyond basic, for example, sending customers marketing offers based on their profile (i.e., the games they play and their skill levels, the interactions they have in social communities, and the purchases they make), was impossible.

The company needed technology capable of producing sophisticated business intelligence and insights, underpinned by streamlined processes for sales and promotions. Capgemini was engaged to devise the technology strategy and draw the implementation roadmap for end-to-end, ‘live’ campaign management.

To improve process flow, we recommended a phased approach to campaign management: marketing would launch two campaigns, measure their success, make modifications based on “live” customer insights, and then launch additional campaigns. Part of this solution was enabling technology. Laying out the end-to-end process, Capgemini and marketing leaders identified appropriate IT application; the company’s third-party vendors who generated marketing/promotion materials were part of the team evaluating options for integrated and automated campaign delivery and distribution.

Global Music Company

Our client was victim of its own success. With each of its 11 labels having a dedicated website, the company was struggling to manage its assets. In fact, all the websites were static, lacking any asset depository that could be easily exploited in the company’s sales efforts. Adding a new song or video to a site required the skills of a technical website designer, a process which was both time-consuming and costly. Each website paid for its own maintenance, leading to redundant, excessive expenditures.

Capgemini created a global and dynamic digital asset management system in which all its assets (music, video, music, radio, images, print, and text blogs) would be easily uploaded by users, stored and accessible to whichever website needed them, whenever they were needed.

Robust web-based tools supported a custom web publishing engine to promote digital assets and streaming media, ’live’ campaign management for music and releases, and syndication relationships with third-party content providers and subscribers.

The project overall included the development, implementation, enhancement, and maintenance of the global digital asset management system. Capgemini ended up hosting the 11 websites, saving the company significant resources over time.

Major motion picture studio

The accounting department of our client was using manual processes for managing its participations and royalties obligations. The preparation of thousands of financial statements per year required many reviews and analyses to ensure completeness and accuracy. Furthermore, spreadsheet forecasting models were used to project future liabilities. Errors became increasingly common; staff turnover was high. The accounting and forecasting processes simply couldn’t keep up with the increasing complexity in the industry.

Capgemini was asked to automate most of the activities around contract calculations, statement preparation, and forecasting. Working closely with our client, the team designed a robust, user-friendly solution capable of processing thousands of calculations and including a state-of-the-art modelling tool that can project 20 years of detailed financial transactions accurately and efficiently.

Users can now click a button, run a statement, and analyse it for accuracy. Calculations are repeatable and controlled.

Most importantly, better participation and royalty processing is protecting both the company’s relationships with talent and its respected brand.