Media and entertainment has gone mobile and interactive in a way that was not possible before. The fixed, captive audience has all but gone away. New mobile devices, such as smartphones and tablets, are being used for entertainment as well as communications purposes, whilst Social Media has given the audience a powerful voice. The consumer of entertainment and media services can be anywhere at any time and has the power to influence your audience. This makes the targeting, monitoring and analysis of such individuals and their needs more difficult and far more important.

Taking advantage of the growing range of new platforms whilst maintaining control of the content is a challenge in itself; understanding the behaviours and needs of the new empowered media consumer in order to better monetise the relationship presents even more challenges to today’s media executive. Such challenges demand a new active approach to managing the relationship with the audience and a solid strategy in place to fully exploit intellectual property.

Media and entertainment firms need to understand their audiences and be able to demonstrate that they can reach out to them in an engaging and effective way.

That means basing decisions on sound information and data.  Media companies need the most accurate and up-to-date information on consumers and subscribers and their behaviour.  Better information utilisation can allow companies to command higher rates from advertisers and increase up-sell and cross-sell opportunities. It also enables them to target their offerings better, keeping the fickle customer satisfied, loyal and less likely to churn.

Capgemini has demonstrable real-world experience of working with media and entertainment clients to address the challenges of the 21^st century market.

Our Media and Entertainment solutions include: