In this section:

• Benefits of Integrated Digital Services
• Capgemini’s approach
• Capgemini’s capabilities

Benefits: A path to Digital transformation

Capgemini’s Integrated Digital Services offers a unique path to transform how you reach, interact with, and measure the response of your consumers. Putting together the most advanced – and constantly evolving – online tools with creative strategy, we unlock and open up your digital capability by driving five key value areas:

• Using new channels to drive brand equity
• Creating models to transact directly with consumers
• Developing more intelligent consumer insight tools
• Using techniques such as crowd-sourcing to drive genuine innovation
• Leveraging multiple channels to create better customer service

Approach: The critical strategies for success online

Integrated Digital Services for consumer products companies creates a new model for your digital identity and drive real business benefits, as well as a strategy that fits your ambitions and identifies critical activities to drive and achieve maximum engagement, flexibility and resilience, and leverage compound benefits from your spend.

We drive new ways to segment your customers, and bring them right into the centre of your activities. We use more adaptive technologies to measure traffic, interest, and brand penetration give fine-grain insight on the effectiveness of strategies – and keep your business in line with the swiftly evolving lifestyles of the consumers it depends on.

Capgemini’s Capability

Capgemini’s Integrated Digital Services combines the power of our consulting services, where we have a proven track record in helping retailers develop their operating models in line with these seven key strategies, with the launch of Capgemini Immediate, a technology solution that will help retailers to meet the constantly shifting business needs and exploit emerging technology enablers.

Integrated Digital Services is powered by Immediate– a best-of-breed,highly interchangeable solution that adjusts to meet changing demand, changing technologies and changing conditions – and which is flexible to scale and rapid to develop and roll out across any organisation. Our Integrated Digital Services, powered by Immediate, amounts to an essential toolset that delivers a consumer centric service to global organisations with multiple brands in a rapidly changing world.

Find the new way forward

As explained in our report and introductory video from global lead Alex Smith-Bingham, Capgemini’s Integrated Digital Services lead, represents a fundamentally new way to drive sales and lifetime value, embed your business in consumers’ lifestyles and increase their lifetime value to you, while reducing customer service, technology and inventory costs.

Success stories

Find out how we are working with Royal Mail Group to transform its business and customer online services, help to reduce its annual website IT costs and support expansion and diversification into a wide range of new web-based business opportunities without the delays and expense of traditional IT. Read the press release.