This section contains:

• The benefits of Business Intelligence
• Capgemini’s approach
• Success stories

The benefits of Business Intelligence

• Business Intelligence allows you to use information available within your organisation, whether external or internal, to your best advantage. For example, it can help your company use consumption data from retailers to get a barometer of what’s happening in the marketplace, then use data from customers around demand in order to foresee what products they are likely to want to buy. This can then help you to:

• Understand your most profitable channels / customers / brands / products
• Optimise trade promotion profitability and execution
• Improve channel profitability
• Assess supplier performance and comparisons to give better procurement terms

Business Intelligence allows you to:

• Measure your business in a consistent way. Business Intelligence drives real-time, dynamic and fact-based decision making – you are looking at a real time indicator consistent across the business, not just getting reports once a month
• Steer business performance management by directly driving business decision-making
• Examine key operational and strategic metrics so you know you are being efficient in manufacturing the right products and delivering them in a cost-effective way.

Capgemini’s approach:

Depending on where a company is in its evolution, we can provide an end-to-end service.

Business Performance Management

Define the critical business performance management dashboard, scorecards and KPIs that support decision making and focusing on making a profit and delivering a return on investment. These include specific information challenges such as cost to serve, profitability analysis, provision to above market information to support global functions.

Information Strategy

Define the future information needs of the business that support new ventures and revenue streams and develop the future information and technology roadmaps. Help linking IT to Business, normally led by IT Information Architects to better align future IT to business information needs.

BI Competency Centres

Assist the business and IT to create jointly the internal capability to develop, maintain and evolve the reporting and decision support tools to enable the business. This will include establishing BI CC from scratch to making existing BI CC more efficient by introducing offshore and ‘development centre / factory’ concepts.

BI Technology Exploitation

Take advantage of new Business Technology solutions to either perform more in-depth analysis on key data e.g. SAP BPC, SaaS analytics or present the information in more user friendly ways e.g. SAP Xcelsius dashboards, or distribute reports and charts to wider audiences e.g. Omniscope

The Factory Approach – For Speed, Predictability and Better Data Quality

Capgemini has a network of five BI delivery centres focused on business intelligence and data conversion. These BI factories specialise in the different stages of a typical BI deployment from data conversion and extract, transform and load (ETL), through data warehouse design and optimisation to high-end analytics and reporting. The BI factories also deliver fully integrated solutions from leading BI software vendors, such as SAP, Oracle, Microsoft, SaaS to name but a few.

Success stories

Global Tobacco Company

Strategic Business Intelligence Service Capgemini provides a strategic global BI resourcing service to this global consumer products company to help them migrate towards their goal of an ‘intelligent enterprise’. We are working across all BI and functional programmes to drive the BI vision, drive out cost savings across multiple BI related projects, and create end to end global BI solutions that enable the move to a global operating model and global IT organisation. This consists of 3 core BI projects to support the business and major programmes namely, developing the BI Architecture and Standards for all BI projects, building a Global Data Warehouse and building Global Master Data Management capability and solutions. In addition we are working on the functional transformation programmes to ensure in-flight programmes comply with the BI vision and reduce duplication.