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Online spending bucks recession

Mike Petevinos, Head of Retail Consulting, Capgemini comments on how online spending has remained immune to the credit crunch.

22 July 2008

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IMRG Capgemini e-retail sales indexFigures from the IMRG Capgemini e-retail sales index has revealed that shoppers are spending more online than the high street. More than £26.5 billion was spent in the first six months of 2008, despite the credit crunch.

Mike states that “Whilst online retail is not immune to the credit crunch, it is showing greater resilience than the high street. The online channel continues to grow its share of retail spend thanks to the traditional drivers of convenience and choice but these drivers appear to be magnified by the current economic environment. Convenience has a sharper edge in a world of soaring fuel prices and the ability to research and make more informed choices in a time of heightened price sensitivity is a key advantage of the online channel.”

Mike has spent the last 9 years advising clients on their most significant strategic questions and supporting them in launching and delivering enterprise-wide programmes to help them fulfil their ambitions. A specialist in the Retail and Consumer Products industries, Mike is now responsible for this capability within Capgemini UK and is a published author on how Integrated Multi-Channel Retailing is shaping the industry

To read the rest of the article at TheRetailBulletin.com, click here.

To read the press release, click here.

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