High street discounts hit web sales
Chris Webster, head of retail at Capgemini, says the internet growth of just 1.9pc is the lowest we have seen, following the release of the latest IMRG Capgemini e-retail sales index <
21 October 2009
Publication
The latest IMRG Capgemini e-retail sales index found that discounts on the high streets were hitting online sales, as customers hunted for bargains in store that were not available online.
Chris said: “This is the lowest growth we have seen, for two main reasons: people weren’t buying their autumn/winter clothes because September was so warm; and because of the promotional activity on the high street,”
Chris continues by stating this is a temporary blip. He added: “There is a lot of growth left in online retailing and we expect it to return to the trend figure of around 15 per cent.” He again commented: “That will be helped by the fact that online retail is going through the next stage of its evolution, as retailers offer more advanced search functions.”
Finally, Chris said that, “Customers who shop online tend to shop in fewer locations than those on the high street. There is a bigger trust factor in shopping online and they are more loyal to the brands or stores than to the medium.”
To read the full article at Financial Times, click here: High street discounts hit web sales
Related links:
- Press Release: Online spending growth slows as high street ramps up promotions
- Capgemini in the News: Online sales worth almost £4bn in August
- Press Release: Shoppers spend nearly £4 billion online in August
- Follow CapgeminiUKPR at Twitter.com
