Online shops raise share to 15% of spending
Anthoula Madden, Vice President of Capgemini's Consumer Products Division believes online sales will grow as consumers avoided the high street chaos to spend £15.2 billion online from October to December 2007.
22 January 2008
Publication
Online shopping was more popular than ever during the countdown to Christmas with e-commerce making up 15p in every £1 of retail spending.
Following the release of the IMRG Capgemini e-Retail Sales Index, online trading recorded a 54% jump in the total spent online in 207.
Consumers spent £15.2 billion online between October and December 2007, bringing the year total to £46.6 billion.
Anthoula states that “online retailing is developing so quickly that those who do not yet have an online presence really will get left behind”.
The data for the IMRG Capgemini e-Retail Sales Index, collated by IMRG and analysed by Capgemini’s consumer retail team, reveals that peak online shopping took place in the first week of December, where there was a 9% increase in all online sales. This is later than in previous years, indicating that consumers are making the most of pre-Christmas discounting.
To read the rest of the article in The Independent, click here.
To read the official press release for the IMRG Capgemini e-Retail Sales Index, click here.
Anthoula leads Capgemini’s Consumer Products practice in the UK and has over 14 years experience working with major FMCG organisations.
