Christmas cracker for e-commerce
Anthoula Madden, Vice President, Consumer Products, Capgemini says retailers need to meet high customer expectations of service, following the release of spending during the festive period of 2007.
22 January 2008
Publication
E-commerce recieved a huge boost with the news that £15.2 billion was spent online in the 12 weeks running up to Christmas 2007.
Following the latest e-retail sales index from the Interactive Media in Retail Group (IMRG) and Capgemini reported that 15% of all retail spend is now online.
Anthoula believes this is a sign of changing times, however “that retailers must still work to meet heightened customer expectations of service, particularly in delivery.
“Those with good results have addressed the front-end web site as well as (things like) the supply chain and warehousing,” she added. “The full value chain is important here.”
To read the rest of the article in IT Week, click here.
To read the official press release for the IMRG Capgemini e-Retail Sales Index, click here.
Anthoula leads Capgemini’s Consumer Products practice in the UK and has over 14 years experience working with major FMCG organisations.
