A big day online as shoppers go into cybershape for bargains
Figures from the December IMRG Capgemini e-Retail Sales Index predict a 15% increase in online Christmas sales.
7 December 2008
Publication
Monday 8 December is traditionally known as ‘Mega Monday’; where UK consumers could spend an estimated £13.6bn online in the run-up to Christmas.
The IMRG Capgemini e-Retail sales Index has predicted a 15% increase on the amount spent last year.
James Roper, chief executive of internet trade body IMRG, predicts sales will take off between 12 and 2pm, with a second spike between 6pm and 9pm. “I think it is going to be really big this year as people are really researching their purchase.”
To read the rest of the article at observer.co.uk, click A big day online as shoppers go into cyberspace for bargains.
Related links:
- Press release: IMRG and Capgemini announce predictions for Christmas 2008
- Further coverage at bbc.co.uk: ‘Busiest day’ for online shopping
- Further coverage at silicon.com: Online buyers take Xmas shopping to the wire
