Consumer behaviour is changing. Can your business keep up?
A market report on Integrated Multi Channel Retailing
- File size:
728.59 KB - Published on:
11 September 2008 12:26 PM
2008: A Tipping Point for Multi-Channel Retailing?
“There is only one boss. The customer. And he can fire everybody in the company from the chairman down, simply by spending his money somewhere else.” Sam Walton, founder of Wal-Mart
Many retailers today are reaching a tipping point where the growth of the internet is challenging the future viability of their business model. A high proportion of ‘bricks and mortar’ retailers are finding that the rise of the internet is now providing both their biggest opportunity and their greatest challenge. In an overall market which is growing at ~4% p.aa. the case for e-retail, with growth rates of 30-50% p.ab., is clear. But as the online market booms, traditional models (and particularly the store) may find themselves in decline.
In this report Capgemini’s retail team combines industry experience and recent consumer research with a survey of 20 of the UK’s leading retailers to explore the drivers of this multi-channel tipping point and what needs to be put in place for a winning strategy.
Related links:
-
Find out more on Capgemini’s work in the Consumer Products and Retail sectors (CPR).
Please sign-in to download the document.
No account? Register with us!
