Retailer speeds route to market with cloud technologies
Capgemini supports prestigious retail brand’s move to Amazon Web Services.
Download as PDFTechnology had become a critical business enabler for Capgemini’s client, a major
fashion retailer that had existing and future marketing strategies built on Web
2.0, social media and collaboration. The company wanted to continue to expand
its digital media strategies with the launch of more social and collaborative
Web areas. With marketing teams sourcing their own developers and external hosting
providers to meet this need, IT costs were rising. The company recognised the
opportunity to tactically improve services and costs and enable a consistent future
strategy. The team identified Cloud-based technologies as a way to reduce application
lifecycle costs and complexity with a consolidated Cloud platform capable of supporting
diverse business marketing needs. The result for the client was faster speed to
market, shorter project development cycles, scalability and significant cost reduction
of services. Read more about this in the full case study.
