Online clothing sales benefit from bad weather
UK shoppers spent over £90 million in July 07 when UK experienced heavy rain.
23 May 2008
Publication
The latest figures from the IMRG Capgemini e-Retail Sales Index reveals that poor weather conditions appear to boost online clothing sales whilst driving people away from the high street. Snow and rain this April appeared to have encouraged online shoppers to spend nearly £326 million on clothes and online footwear sales saw a significant growth in sales of 20%. These figures drew a sharp contrast to sales on the high street - The British Retail Consortium reported that clothing and footwear fell further to their worst for at least 8 years.
Anthoula Madden, Vice President at Capgemini UK’s Consumer Products and Retail Team said:
“The clothing sector is clearly seeing continued growth in online sales as shoppers
appear to be avoiding the bad weather outdoors on the high street. Our retail
clients have continued to report strong online sales, even in light of the unsure
economic environment. It is clear that online is a key survival channel for traditional
high street retailers to ride out poor weather periods and tough trading conditions.”
To read the full article at The Retail Bulletin, click here.
To read the latest IMRG Capgemini e-Retail Sales Index press release, click here.
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