IDMF Conference
Gaye Andrews, Head of Customer Experience, Capgemini will be sharing her expertise on how to prioritise marketing activity during an economic downturn.
14 April 2008
The International Direct Marketing Fair has quickly become the number one place to meet with CRM and Business Intelligence suppliers.
Seminar Details:
In an economic downturn, it is often the marketing department that is the first to be forced to cut back on spending. This presentation considers how your department can maintain funding levels as spend gets tight, in order to continue to deliver strong marketing activity. Gaye will also share her expertise on how to prioritise this marketing activity and then how to show a suitable ROI to ensure you continue to receive the funding in subsequent budgetary rounds.
Biography:
Gaye Andrews, Head of Capgemini Consulting’s Customer Experience practice in
the UK. She is passionate about assisting organisations to provide the right
Customer Experience to their chosen customer groups so that their services can
be truly differentiated.
With a background in Telecoms, Gaye led O2, and their owner Telefonica, to achieve the benefits of putting the customer at the heart of their organisation. Her commitment to the customer grew from successfully evolving contact centres in many organisations across Europe and the USA to achieve the level of service that customers demanded. She has delivered key note addresses on Customer Experience at many conferences and educational establishments across the world.
