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Customer Optimization: The Benefits of Building an Effective Customer Management Strategy

Increasing the emphasis on customer centricity.


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  • File size:
    243.28 KB
  • Published on:
    2008-01-23 04:17 PM


Successful insurers are enhancing their enterprise data stores to increase their view and understanding of the customers, and they are improving their interactions with customers through more automated, straight-through workflow or more personalised websites.

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